Instructions for the final project:

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Instructions for the final project:

Prepare a Powerpoint presentation (10 slides maximum) comparing and contrasting 2 global companies of your choice. (Tip: You have plenty to choose from just by browsing the various case studies covered in your book). In your analysis, address the following at a minimum:

– One page summary of the companies and products

– What global strategies have these companies implemented to stay ahead of their competitors? 

– What is their source of competitive advantage?

– If you were the leader running these companies, would you change anything? Why or why not?

As in other assignments and in line with the assignment rubric, make sure to integrate class content in your analysis and cite your sources.

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